My theory is Hasbro wants to move away from monolithic brand-wide gens entirely. I think they want more of a rolling model where nothing ever actually ends. Sure there’ll always be a new thing to hook a new generation of kids, but they don’t want those kids ever aging out because a single generation of kids just isn’t a big enough market anymore. If they hook an audience they never want to be done with that audience.They want G4 back, and they want G4 fans to stick around forever. But they also want G5 fans to stick around forever. And when there’s finally a G6, they want G6 fans to stick around forever. At that point G5 won’t hold the spotlight anymore but they’ll never stop marketing it entirely. They want it to be its own market segment forever, while G4 is its own market segment forever, and G6 is its own market segment forever.
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