@Background Pony #756B
Because the child audience is quite sufficient to support the franchise and turn a profit? Yeah, more money is also good, but it's not like bronies don't buy stuff — the comics, for one.
Yeah, but many of us bought precious little from Hasbro themselves unless it was in blind-bag scale. I'm tempted to believe that Hasbro got more money from bronies through licenses than through their own products.
They either didn't really offer us anything interesting, or if they did, it came quite late. Hasbro's plushies took the cake. It took Hasbro several years to understand how well pony plushies went. So when they finally made their own plushies, everyone who would have wanted one already had one from either a licensee or the plushie makers in the fandom. Not to mention that many licensed plushies and by far most fan-made plushies outclassed those made by Hasbro with ease.
At least it didn't take them too long to learn the lesson that Disney and Fox had understood decades ago: Don't bite the hand that feeds you. If you let your lawyers loose on creative fans just to protect your intellectual property even if it isn't actually in danger, these fans will turn against you, boycott you, deny you their money and their attention (which will cost you advertising revenue) and
badmouth you in public. I still remember when Hasbro's higher-ups could only stop their overzealous, out-of-control legal department from going against brony fan works by firing them all.