well yeh

Purple is in this season.

 
Because reasons.

Actually, Zoe/Zoey is in the top 10 of female dog names.

@Itsthinking  
While the real reason is that they’re easier to trademark, pony names always seemed more like superhero-esque codenames to me. Two of Hasbro’s other big franchises are G.I. Joe and Transformers, which also do that. Heck, there’s also Gem, which is based off of rock stars, who do that in real life.
 
They’re doing the comic book thing where everyone is using a memorable moniker, that might or might not be their real name. Same people give their pets people names.
 
As for Zoe Trent…
 
Well, some people are actually named Zoe. It’s distinctive, but not a strange name in real life.

@DanielTepesKraus  
They all have really weird names. Pony names work because it’s in a land with magic and weird shit going on all the time.

That, and MLP is their biggest girl-focused franchise. Strawberry Shortcake is American Greetings’.

@DanielTepesKraus
 
All the pets have the last name of their owners, I guess.

If I can ask a question, and before I do let me assure you I don’t dislike Littlest Pet Shop (I’ve never actually even seen it), but am I the only person who thinks “Zoe Trent” is a terrible name for a dog?

@Niggoslav_Krawczyk  
Doesn’t matter now, EqG is actually beating MH because Hasbro realized they don’t need to try with toys if they make the media decent. And by not trying with the toys, they can sell them for half as much. Seriously, I checked the prices between them and their competition at a store today and EqG costs less than half of MH on average.
 
It’s a living example of their “toys don’t matter as much, media and social media do” policy they’ve had for about two years.

@Itsthinking Well, my point is they wouldn’t need to worry about such things if they would just handle what they’ve got better. They could have done pretty much everything in EqG for the Shortcake revamp two years prior and not needed EqG in the first place.

@chaos15  
They honestly thought SheZow was going to be the next “big thing” in general, like with licensing and toy sales and everything.

@Eddepicman  
Actually it’s because the eldritch alien abominations that created humanity from shoggoth-like slime millennia ago were colors that our primitive eyes perceive as pink and purple. The frequent occurrence of these colors in childrens’ entertainment are buried ancestral memories based on primordial fear, fears that echo in our crude cartoons, which act as some sort of unknown prayer, a mantra, unwittingly broadcast to the cosmos in hopes of preventing our creator’s return to cleanse the Earth of humanity’s infestation.
 
Or maybe corporate execs think pink and purple sell to little girls. I dunno.

Cause they are drawn with a similar style.

because dirty and vulgar plagiarism

@Black Eyes Blue  
Oh wait you were referring to your previous comment. Never mind.
 
@Itsthinking  
How was SheZow a new MLP?

@Black Eyes Blue  
They aren’t.

@Background Pony #3913
 
How could I forget about that? What is it with pink stripes on purplish hair? Everyone looks like twilight.

never mind that they have complete opposite personalities.

@Niggoslav_Krawczyk  
Yeah, the thing is that they needed EqG to compete with something made for an older audience. The thing they’re competing with is stereotypically girly and EqG is slightly better, so they win I guess?

Those two are both voiced by Tara Strong as well! :P

I feel the need to take this further!  
 

@Itsthinking I was so disappoint at what they did with strawberry shortcake. I remember the old merch being decent but the show being hella bland and stereotypically girl. If only they had done for that what they did for MLP they never would have needed EqG.

@Background Pony #E4B2  
See @Itsthinking
 
Trying to push LPS as “the new MLP” didn’t work. Just like pushing Care Bears, SheZow, and Strawberry Shortcake as “the new MLP” didn’t work. To be fair to LPS, it’s better than any of those shows and I appreciate the effort that’s put into them. It’s just not anywhere near FiM in terms of whimsy or appeal.