The description is now hilarious in hindsight.

Somebody hasn’t seen the episode. I believe it was a commentary on how absurdly huge memes can get and how others will try to compete.

Dear Internet  
You’ll survive the fact that a cartoon referenced maymay  
Oh and BTW maymay are not exclusive property of teh internet.As far as i know,4Shit doesnt hold copyright of maymay

@Robomorons Also, due to production times, South Park is pretty much the only show that can make a ‘timely’ internet-related episode before the joke/app/property is completely obsolete.  
Well, that and The Simpsons (due to massive production crew), but they rarely go after a timely thing, it’s more usual they do 80’s/90’s actor allusions/spoofs. Nostalgiabombing. Occasional timely examples are usually involving bands the show’s directors like, such as the White Stripes episode where Bart becomes a drummer.

@Itsthinking  
I should add that being dated or incredibly representative of its time period isn’t a bad thing. It’s a good way to find out what fashions people wore and stuff like that. For as much as people complained about boots in Equestria Girls, that is/was what is/was in style when the film was made.
 
So yeah. It doesn’t mean it can’t be entertaining, but it becomes entertaining in a completely unintentional way that sometimes distracts from the story.

@RIG  
It’s portraying the idea that memes should stay on the real life internet and should have no interaction in today’s media. However, going by how rapidly technology is advancing, that is pretty much impossible now.

@Robomorons  
@RIG  
The best humor is usually timeless. FiM (the main show) won’t seem nearly as dated five, ten, or twenty years from now as LPS. It’s what happens when you have a modern setting. Doesn’t necessarily mean its bad, just harder to get into for younger audiences.

i don’t get it, OP is implying that because there is internet in LPS that makes it bad?

@Itsthinking  
Have a song.

@Robomorons  
Internet humor removed from the context of the Internet becomes terribly unfunny.
 
Besides, this is just a 2010’s upgrade of a “photo of main character doing something amazing gets in newspaper” plot.

Eh. We live in a world where the internet controls mostly everything, so this isn’t a big surprise that this had to come up.