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The HUGE push though? The new Equestria Girls movie, Rainbow Rocks. The girls are back and performing in a battle of the bands - each come with their own instruments, and Pinkie has a drum kit! There’s a big stage for them to perform on, and loads of other characters will be released for the movie too. Best one? DJ Pon-3, who has a car! With the windshield that looks like sunglasses! That can be removed so you can wear them!

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exowarrior

Looking back at this now…A lot has changed. Many of the fans actually like EQG, despite having humans. And friendship games is really good. So yeah…
Background Pony #933D
@j4lambert  
That raises the question “Why on earth would you do this terrible thing?!”
 
You know what kills okay ideas the fastest? Anime.
Background Pony #9ABF
I’m thinking I might want to take my leave of the fandom until, oh, a month after EqG2 comes out…
Yukito_097

Reeeeeally pushing the whole ‘rainbow’ thing.
 
Also: “DJ Pon-3, who has a car! With the windshield that looks like sunglasses! That can be removed so you can wear them!”
 
Somebody please draw DJ Pon-3 wearing a windshield on her face.
Goldenpwny

@furrypony  
That’s encouraging to hear, but the lion king seems to have had a much greater impact on modern and pop culture than mlp could hope to achieve (although, to be fair, the internet culture is a related but seperate culture entirely). At any rate, i do hope our fandom has as much momentum (long after new episodes stop airing) as the lion king fandom has enjoyed. Time will tell.
 
 
@bingo77  
I understand what you’re saying but based on what I’ve heard our relative global impact, financially speaking, is quite small. However, the fandom does provide free media exposure, advertising and referrals, but determining the monetary value and impact on profits would be difficult to determine.