Almarai, a food and beverage company based in Saudi Arabia, likely struck a licensing deal with Hasbro Studios to feature characters from their shows on Almarai’s Nijoom flavoured juice bottles. Nijoom is a juice sports bottle series aimed specifically at kids, and it often features characters based on various licenses. At the moment, as seen in the photograph above, Nijoom now features various characters from My Little Pony: Friendship Is Magic as to appeal to the girls. (The boys are getting various characters from Transformers: Robots in Disguise)
 
Albeit Almarai is a Saudi company, their products are distributed throughout the pan Middle East region via major channels in abundance, and this includes the Nijoom juice bottles.
 
My Little Pony: Friendship Is Magic is currently airing on the free-to-air satellite kids’ channel Spacetoon for most people in the Middle East, although people in the United Arab Emirates whom are subscribed to an exclusive TV service called eLife TV can alternatively watch the show on E-Vision’s own premium kids’ channel eJunior in full HD, and in both English and Arabic.