On the 7th of August [2014] McDonald’s Singapore quietly launched a “Twilight” promotional menu to select restaurants around the island. The idea (pretty much copied from Hong Kong with their Rice-‘Fun’ menu) was that these were unique menu items, which were only available “late night”, which in Singapore, mean’t after 6pm. The restaurants selected to run the promo weren’t in major malls or the business/tourist areas of Singapore, but rather purely residential areas, or a couple were in malls outside the city centre, which has been a first since I’ve been living here. Strangely, this promo also launched without any mention on the official McDonald’s website or Facebook page, and since I don’t live anywhere near the selected branches I didn’t hear of the promo until nearly a full week after it started. Only in the last day or two had they posted any information about it on their official channels.