@orbsah  
You have an odd way of figuring out what the point is.
 
@Ciaran  
The show is advertising for the toys. The show isn’t “the product”. Yes they have to ask Marketing.

@JP
 
@Background Pony #EED7
 
@Ciaran  
I think you’re missing the point. Hint: DHX didn’t do

I got to ask do Hasbro marketing see what goes on in the new season before they promo it?

@Background Pony #EED7  
Very much so.
 
I used to work for a company that did rendering, and it was absolutely not unusual to be rendering frames for special effects for movies just a week before it was supposed to be in theaters. And not small movies either - stuff like X-Men and Star Trek and Harry Potter can sometimes have post production pieces still being put together days before it’s in the theater.
 
Like most projects, entertainment abhors an unused day in the schedule.
 
Voice talent were probably done months ago, but people will be drawing and rendering and doing post production and special effects and foley right up to the last available second.

Jim has had to remind people of this a few times now. Production of each episode can take months from the initial script to final product.

Well, they were still animating A Canterlot Wedding in December 2011, four months before it came out.

How?

Huh.