i could see Imalou informing everyone else up to speed in that case, especially if hasbro wanted to use later lore.
Goods and Services IC 041. US 100 101 107. G & S: Entertainment services, namely, the production and distribution of motion pictures, ongoing television programs, television game shows, and animated television series; entertainment and educational services, namely, ongoing programs in the field of children’s entertainment accessible by television, satellites, radio, audio, video, electronic media and computer networks; providing news and information in the field of education and entertainment; entertainment services, namely, providing online computer games and interactive multiplayer online games via global networks; fan club services; entertainment services in the nature of competitions in the field of entertainment; providing computer databases, information and websites featuring audio, visual and audiovisual entertainment in the field of education and entertainment via global computer networks; entertainment services, namely, the production of pre-recorded dvd’s and soundtrack albums; organizing and conducting online game tournaments and exhibitions in the field of games; providing industry information online via a global network, namely, online publications in the nature of articles and magazines on toys and games
I wouldn't think they would go after trivial things like some random users fan art but I suppose some tightening control of unofficial activities maybe possible. We won't know till something happens, sadly.
From a copyright holder viewpoint, fan fiction and art is usually not very harmful. Fans create works that are openly recognized to be non-canon to the story and are not replacements for the original.
In fact, some feel these fan communities actually serve a valuable service to copyright holders by providing a thriving site for fans to visit, keeping them entertained and engage between official releases. In short, since fan creations don’t take away sales of the original work, they are often seen as free promotion and a way to grow the brand without cost or effort.
The bigger issue, however, is the cost of going to war with fans. Being litigious with creators of fan art can be very costly, not just in terms of court costs, but in terms of backlash. No creator wants to sue their fans, especially when the fans aren’t earning revenue, and as such most creators will tolerate fan fiction and art under most circumstances.
Some even go as far as to create fan site kits, for the purpose of aiding the creation of fan Web sites. This includes Blizzard with World of Warcraft.
Fan fiction and fan art communities, in turn, usually have a set of rules that they follow to preserve their symbiotic relationship.
First, they agree to not profit from or sell copies of their creations. Though some of the communities run ads to cover hosting costs, most do not turn any profit and the individual authors never sell their works. Second, they always proclaim that their work is unofficial and has no connection with the creators. Finally, they respond to requests from the copyright holder to remove content and work with the creator as needed.
In short, the community works to ensure they don’t hurt the original creator’s ability to profit from the work and the creator tolerates what is technically a copyright infringement in many cases.
This could just be taking into account the digital multimedia age we live in…
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