He and some of his execs actually went before the US Congress and said, and I quote:
> Facebook is a real identity platform.
If they ever admit how many of their users are fake, they've perjured themselves.
Plus, all their advertisers will eat their livers for supper. Facebook has spent years charging advertisers for reach and "per click", claiming that every click was from "one and only one" unique human.
Which is clearly bullshit. I've got nearly 5 dozen different "verified" profiles there for development and testing purposes or for doing advertising and Page admin work for clients. Some of the folks I work with have even more.
Course, despite what they say about it in court or before Congress, Facebook itself has no idea how many real users there are on their own platform, and how many are bots or the same person hundreds of times.
[An internal Facebook presentation this spring called the phenomenon of single users with multiple accounts “very prevalent” among new accounts.](https://www.wsj.com/articles/how-many-users-does-facebook-have-the-company-struggles-to-figure-it-out-11634846701)
Zuck is not even a cocksucking little rat. Even cocksucking little rats have some purpose. Hell, I'd trade a little cocksucking rat for Facebook in a heartbeat.