The starter being the early 2010’s corporate feminism which you can tell was thought up by an executive and was frankly kinda cringe.
Some truth about hollywood viewing strong female as shooty bang no emotion, which to be fair, they’ve seen it that way since the 80s. Because that’s what a lot of strong male characters were/are somewhat still viewed as in Hollywood. Ergo if that’s what makes a man strong a strong woman also have no emotions and stoic right? That’s the math done. (I disagree)
Gamergate quickly devolving into a harassment campaign which opened the door for the Anti SJWS who got popular, complained about female empowerment alot, and later devolved into the the guys who scream about woke mario, woke deadspace, and pregnant spiderwoman as “moral degeneracy”
All of the above opening the door for alot of lazy takes saying because some of the big boys were doing strong no emotion shooty bang women all mainstream media is giving nothing but female Schwarzeneggers.
I call it lazy because.
Prey, Yellowjackets, Malignant, Primal, Revenge, The Old Guard, Owl House, Amphibia, Suicide Squad, Everything Everywhere All at Once, Birds of Prey, Blood Red Sky, Scream, Halloween, Wendell and Wylde, I May Destroy You, Alita Battle Angel, Wonder Woman, Queens Gambit, Jerry and Marge Go Large, The Room (Shudder version), Hell possibly even the BARBIE movie.
All properties with a large variety of differing female protagonists that aren’t just “Strong female character” archetype. It doesn’t take much looking to find it if you go outside a Reboot or Superhero flick.