Here’s a fun fact about pick-ups and certain locations in my country: Pick-ups are extremely popular on every countrysides and provinces in the Philippines than any other utility vehicles due to their multipurpose use and versatility because almost all owners here are farmers and lumberjacks.
Note that not all road networks around those parts are made of asphault or concrete.
They can carry all their livestock, and agriculturural products on the backbed for themselves instead of small semis.