How does the Art Commission economy work?

NounVerb

Including, but not limited to NSFW art.
 
I’ve been wondering this for a long time, and it occurred to me that this would be a good place to ask. The search function didn’t yield the kind of thread I was looking for.
 
It’s kind of long, but it’s thorough.
 
I can see someone commissioning something like a cover to a story, maybe even some big impressive landscape that’s worth being sold as an official poster, but not single images like you often see around here. Not character busts. Especially not random bits of NSFW stuff.
 
Frankly, I’d have to be very, very, invested in something to pay $20 for it. Making images or writing music takes time. I understand that. The problem is that it’s usually only people who have plenty of money to throw away who can afford to commission single images like this. Historically, artists’ creations were funded by a wealthy patron. That’s the way they were able to create as a full-time job.
 
Selling prints of already-existing images, I get. Selling installments of an on-going episodic series with crowdfunding, maybe with a timed release schedule where an inferior low-res version is released for free as an incentive, I can kind of get. Selling the creation of single images to a single buyer where the image is delivered digitally is something that just doesn’t seem sustainable on a large scale unless you get some kind of personality cult mixed with people who have more money than sense. You know, the stereotypical upper-class shut-in with money from their parents who supports starving artists who have similar politics as them. It’s not a flattering idea, but I have a sense that that’s where the lion’s share of the direct commission economy happens.
 
It’s hard enough for me to justify spending an extra $15 on lunch in a food court, and other average people are supposed to commission $45-$130 single images often enough to support that kind of economy? It doesn’t seem to work out.
 
I’d have an easier time understanding buying an already-drawn compilation or doujin that’s printed, but something with a marginal cost of about $0 is a hard sell for me.
 
The question I’m trying to get over is “There’s plenty of porn that’s free and freely available. What would make this hypothetical single page be worth infinitely more money then all the other stuff?”. Maybe I’d feel differently if I was obsessed with this specific theme, there was literally no other place on the internet to get it, I knew exactly what I wanted to see next, and knew I’d find an image of it more fap-worthy than the idea in my head. Absolutely everything would have to be aligned in the image for me to even consider it. Any deviation from what turns my crank would be met with a “I’m paying good money for stuff I don’t care for! Ripoff!” (Stylistic flairs or off-model screw-ups might be just slightly off-putting when the image is free, but that gets a lot more important when you start asking money for something). It’s probably too strict a criteria to reasonably expect from someone, so I’d put my money almost anywhere else.
 
Never mind that the thing about the images that I was considering commissioning an extra page for is still kind of vague for me. I don’t think I’d be able to explain it exactly enough for someone else to understand.
 
So, part of what would need to happen for me to consider spending money on commissioning an image is knowing exactly what I want to see. Exactly which elements to emphasize, themes to display, characters to include, and acts to depict.
 
I think I’d probably be better off practicing writing some smut. If only to get practice fully understanding what I want to see happen.
 

 
To sum up:
 
  1. How is this economy structured?  
    How many super-popular artists rolling in dough versus people who are just as skilled who can’t get enough commissions to justify super-high prices.  
    Who commissions most of the work? By money spent, by volume of files produced, and by number of jobs. Are they groups of nonspecific people on patreon or single bidders dealing directly with the artist?  
    What’s the distribution of money for jobs? Are most jobs in the $15-35 range, or are most of the jobs more expensive?  
    How many people trying to do commissions honestly have the drawing skill and talent meaning applied interest, of course to be considered professional, vs how many are just people sort of learning the basics, but are still clumsy enough with things like anatomy and perspective that they wouldn’t be accepted in the industry?  
    Comparing pre-made prints sold at a web store or conventions to direct commissions, where is most of the money and profit made?  
    How does this economy grow and get more commissioners in it? How does someone who’s used to seeing thousands of images of all kinds online for free get convinced to spend money on single images?
     
  2. To those who do commission stuff:  
    Why do you do it?  
    How often do you do it?  
    What’s the average price?  
    What kind of images do you commission? (Covers for stories, scenes you’d like to see depicted in the show, installments of a comic, etc.)  
    What is the size of an average commission? A single, one-off image? A set of images of a few characters at a time? Or a full-on multi-page story comic that takes months to be finished because of all the frames in it?  
    How do you justify the price or afford it? It’s hard to find enough extra money to comfortably allow for a meal out once every few months for a lot of people. Budgeting several books worth of money for a single one-off image when google exists seems hard to understand.  
    Knowing that in the absence of direction, artists will usually draw whatever interests them, and that they’d have to be interested in the subject matter to bring that special touch of passion in their work, and that there’s already probably a lot of stuff out there that fits what you might want to see, what is it about commissioned work that makes it infinitely more valuable than stuff that’s on Google?
Ciaran
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I commission art from artists I like, or support them via Patreon or other means, because I want to see them make more art. And if a small independent artist makes the effort to come to my local MLP con and sets up a booth, I work with the supporters of the con to help buy them out on the last day, or as much as we can, so they go home with pockets full of cash, not unsold art.
 
It’s the same reason I buy MLP merchandise: I want to live in a world where that’s something people do.
 
And art has value.
Joey
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It seems, to me, that you’re expecting there to be a lot of consistency among commissions, artists, and buyers. There really isn’t. Prices vary from artist to artist, customers buy commissions for different reasons, etc.
 
I would say that commissions in the MLP fandom, at least, are a good example of a free market. Artists are able to set whatever price they want. And they do - I’ve seen some artists charge $25 for a fully shaded image, while another artist of comparable skill and quality charge $100, and they both make sales. If a customer comes along, likes the artist’s work, and finds the asking price to be a good value, then sales happen.
 
Likewise, people buy and sell commissions for various reasons. Some people buy them because they want something specific, some buy them to support the artist, some buy them as as gifts to a friend, etc. Likewise, some artists sell them as a primary source of income, some do it for fun, some do it for extra spending money, and I occasionally see some artists even sell commissions to raise money for charity. People can buy and sell commissions for whatever reason they want, at whatever price they want, the “market” is very flexible and unstructured like that.
 
Now, I don’t sell commissions myself, but I buy them somewhat regularly, so I can answer those questions for you:
 
Why do you do it?
 
It allows me to support artists I like while getting an image made to my liking out of the deal.
 
How often do you do it?
 
When I have some spare cash to do so. Sometimes I buy 3-4 commissions in a single month, sometimes I go 3-4 months without buying a single commission. Art is a “want”, not a “need”, so I make sure all my bills and other necessary costs are covered before spending money on fun stuff.
 
What’s the average price?
 
No real average. I’ve paid anywhere between $10 and $115 for commissions before. Again, it’s what the artist wants to charge vs what I feel is a good value for their art. And there have been cases where I paid extra because I felt an artist was under-charging for what their art is worth too.
 
What kind of images do you commission? (Covers for stories, scenes you’d like to see depicted in the show, installments of a comic, etc.)
 
Just single, stand-alone images. Most of which is porn.
 
What is the size of an average commission? A single, one-off image? A set of images of a few characters at a time? Or a full-on multi-page story comic that takes months to be finished because of all the frames in it?
 
How do you justify the price or afford it? It’s hard to find enough extra money to comfortably allow for a meal out once every few months for a lot of people. Budgeting several books worth of money for a single one-off image when google exists seems hard to understand.[/bq]  
Usually just single, one-off images. Anywhere from one to three characters. And like I said, it’s when I have spare money to spend, not something I do consistently.
 
Knowing that in the absence of direction, artists will usually draw whatever interests them, and that they’d have to be interested in the subject matter to bring that special touch of passion in their work, and that there’s already probably a lot of stuff out there that fits what you might want to see, what is it about commissioned work that makes it infinitely more valuable than stuff that’s on Google?
 
Commissions are personalized to what you want to see. For example, if I like a relatively unknown character and want to see them in a specific, uncommon theme, chances are there’s not gonna be many results for that. Same goes for OCs, etc.
 
And artists are never obligated to take a commission either. If they’re discussing a commission with a potential customer and decide it’s not something that interests them, they can say “Thanks, but I’m not interested in taking this commission”.
NounVerb

And art has value.
 
You say that like you think I said it doesn’t. It sounds very defensive, like you’re trying to retaliate against an attack I never made. I don’t like it when someone puts words in my mouth.
 
 
@Joey  
Thanks for the fairly detailed reply.
 
On the “free market” point, doesn’t it seem at least a bit iffy to make money from an existing IP? I mean, I can see plenty of arguments to defend people making any and all kinds of fanworks for fun and passion, but when profit gets involved, that’s when my reasoning to protect the fanworks falls apart. It changes from being fanworks to professional works. The lawyers can make more reasonable arguments based on either lost profit or possible damage to the brand.
 
Is there any reason that fanfiction doesn’t have the same kind of “make a hundred dollars or more for writing a short story” kind of economy? Thinking about the two kinds of fanwork, I’m seeing a lot more similarities than differences, in terms of expressed skill, the values of practice and a good thematic hook, and such.
Ciaran
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Senior Moderator
友情は魔法だ
@NounVerb  
No, I said it like I believe it. You asked me what I thought. Those are my works, for me, and I think art has value so I buy it.
Joey
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@NounVerb  
Technically, you are not wrong. However, Hasbro has historically been extremely cool when it comes to people selling prints, commissions, etc. I’ve even seen them encourage such activity to limited extents. Typically they only have a problem with people making a profit off their IP if it becomes a very huge profit margin, or becomes very big and noticeable. Additionally, infringement is relative too - commissioning a picture of an OC is completely clear as that OC is not trademarked, while anthro/humanized characters could possibly be claimed as parody since they’re very heavily distorted from the characters they’re based off of, etc. (Note: I am not a lawyer)
 
I’m not really involved in the fanfiction community at all, and don’t even read too many fanfics anymore, so I can’t really comment on how commissions work there. That being said, I do know that fanfiction commissions are a thing that exists. I have no idea how the pricing works, how it’s structured, how much variance there is, what the supply/demand look like, etc.
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So, part of what would need to happen for me to consider spending money on commissioning an image is knowing exactly what I want to see. Exactly which elements to emphasize, themes to display, characters to include, and acts to depict.
One model I’ve heard artists use is that they ask for a fraction of the total cost up front as payment for a sketch of what they’re going for. After that the artist and the commissioner will discuss the sketch until they’re both confident that they know what the end result will be. Then they’ll both commit to finishing off the rest of the commission. This should ensure that they both have a good idea of what they’re getting into.
 
@Joey  
I would say that commissions in the MLP fandom, at least, are a good example of a free market. Artists are able to set whatever price they want.
This reminds me of conversations I’ve been a part of where artists talked about how they wound up at their current price points. Usually they’d start out charging low, but as their popularity grew so did the number of people interested in commissions. Eventually it hit a breaking point where they couldn’t keep up with all the commission requests, so they had to start increasing how much they charged to keep demand manageable. It was a kinda interesting example of basic microeconomics at work.
 
@NounVerb  
Is there any reason that fanfiction doesn’t have the same kind of “make a hundred dollars or more for writing a short story” kind of economy?
I have no experience commissioning this, but I’d guess it’s because it’s easier to market images than stories. I mean, it’s easy for people to see an image and quickly decide if they like it. On the other hand, fanfiction takes a more significant time-investment. I’d imagine writers just have a smaller market to draw off of.
StillWaters
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@NounVerb I’m not sure how many answers (that’re based on hard data) you’d be able to get on this topic, but it is an interesting subject to think or chat about, certainly.
 
I think a lot of it comes down to, people value what they like a surprising amount, sometimes. Therefore they’re willing to pay quite a bit for it, especially when it comes to more specific likes/interests/fetishes (especially fetishes). If you don’t have any particular interests that you’d be willing to pay for, as you say is the case, then it can be very easy to underestimate that. (I’m in somewhat of a similar boat, and I find it mind-boggling to see how much people pay for certain pictures, or even certain quality of pictures.) “Everything is worth what its purchaser will pay for it” and all that.
 
I think some of the answers you’re looking for are probably straight forward though, like “How does this economy grow and get more commissioners in it?” - get more people invested in MLP, and some of those will be the sort who commission. As people grow and improve their financial situation, they’ll be able to afford the luxury of commissioning art for themselves.
 
I think that’s the key to this, though, that last part. You talk a few times about justifying the price of the luxury of having art commissioned for you. It’s much easier to do so when you’re in a good financial position, so those who aren’t probably aren’t the ones doing the commissioning. (If you have $1000 of spendable money after all of your responsibilities, it isn’t hard to go “Yeah, $80 to see something I’m really going to enjoy is worth it.”)
Lock247

@NounVerb  
As someone who has paid for two commissions so far {One pony-related and one that’s not}, I can awnser some of your questions regarding that 2nd point {It sounds like your asking people who spend money on commissions}. I don’t do commissions too often, but here and there if it’s either cheap enough or one that’s really important to me I will do so. As for how the price is decided, it really depends on the artist I guess, since each artist has their own commission rules.
 
For example, the pony-related commission I mentioned was a tribute to the possibly-deceased pony artist CSIMadmax, and said tribute picture had 5 ponies in it. If I remember right, the artist Zacatron95 charges around 10 bucks per character, so that was already 50 dollars that would be spent. And I also requested the picture be done in show-style, which costed 10 more dollars. Eventually it ended up costing around 65 dollars. However I have a tendency to sometimes save up my money if there’s something big I want to spend it on, and I had already told him about my Commission offer back in August before it was eventually completed in November, so I had saved up more then enough money by that point {From what I know, Zacatron94 doesn’t charge the exact amount of money until after the picture is done, but he will let you know the probable amount it will likely cost, and he told me it would likely be at least 60 or 65 dollars}.
 
And as for “Why I did it”, it’s simply because I wanted to make a tribute to someone who was one of my favorite pony artists back in the old fandom days. It was important to me, and thus when the picture was finally out, paying for it was worth it. It was basically a big personal thing I guess, which to me is something worth paying for if it means that much to you. Up until that picture got made, there were no other tribute pictures like that about CSIMadmax. If there were, I likely would not have commissioned that picture to begin with.
NounVerb

@Lock247  
@StillWaters  
@Exedrus  
@Joey  
Thanks for the replies.
 
To those who have made commissions, how clearly do you see the image you want in your head? Is it really specific, or is it just a general list of things you want to see, like “Characters X and Y having a chat somewhere”?
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