It gives the toys an expressive appearance and hints at a personality.

They look like cats.

@ILoveTheTalkingClock
I had to look those up and they are a million times worse.

I showed these to my friend and he told me they almost look like the Poopsie Surprise Unicorns.

I don’t fault them for shaking up the toy line now and then, but it’s curious that they’re introducing an entirely new character before even getting the full mane 6 out.

@QueenChrysalisIsBestVillain

@Wiimeiser
I believe the big funkos did. Besides they did it in G1

Yes, later Funko figures did, and I think later blind bags did too.

Did they make a toy of older Rarity?

@QueenChrysalisIsBestVillain
With the traditional brushables, the toy collecting mlp community always complained about how the bottom of shining armors shoes, or how the Princesses shoes were never painted. After the reboot for the movie, the toy collectors felt that the unpainted tongues tuined the whole look of the ponies with the opened mouth, and thus complained about it. It’s not about what items need, it’s about what the consumers want. If you don’t give-in to your consumers, there won’t be success because consumers won’t want the product.

As for printing cutie marks on both sides, I read an article on EQD where somebody interviewed the toy designers and their response was "the pennies add up," however that is a very stupid response to have said, because for the majority of these past 5 years, every mlp toy has had some unnecessary body print or design added to them, whether it be a zapcode, body tattoos like on the ponymania figures, or full on body prints like the all about ponies. Pennies clearly don’t add up.

@Background Pony #A009
Given how ugly these are, being left out might actually be a blessing :p

@Wiimeiser
I believe the big funkos did. Besides they did it in G1

I feel this competition will be one-sided, and not in Hasbro’s favor.

@Background Pony #02DA
hasbro barely care about starlight

Goddamn those look awful

Thank God they kept Starlight away from this abomination. Shes too good for this.

Oh look, Hairdorables has an alicorn… (Which they probably call a unicorn)

@QueenChrysalisIsBestVillain
I can’t think of a single toy that has the mark on both sides…

@QueenChrysalisIsBestVillain
I agree.

Tongue colors and bottom of the hooves don’t need to be colored. It is practically pointless. What they need is double sided cutie marks

Odd there is no Rainbow Dash in the first wave

its not like pony brushables ever had any more detailed painting before than this.

Both toylines are creepy and cute at the same time, in my opinion.

people dont want to accept yet this was just for buy toys,