Here in my country, Easter is all about chocolate: buying chocolate, giving chocolate, eating chocolate. Candy companies sell special egg-shaped chocolates wrapped in a foil sheet, which are exclusive to the period before Easter, and comes with something inside the egg, either that be toys for the kids or just small versions of chocolate bars.
 
And so, Kinder decided to make a bigger version of its Kinder Egg and having it have many versions with a variety of toys to choose. One of its versions comes with My Little Pony figures! For the 2017 Easter season, it only comes with a bigger figurine of either alicorn or Equestria Girls Twilight which are bigger than those ones that come on regular Kinder eggs.
 
The label just reads “Milk Chocolate Kinder Egg with 1 surprise 100 grams”.
 
2013 MLP Easter Egg >>1297395 >>1297398  
Regular MLP Kinder Egg >>1265762